Wouldn't it be amazing
if the above headline appeared in hundreds of magazines and newspapers?
What would that mean to your business?
And what would it mean if you were the featured guest of popular radio and TV shows? Imagine thousands - potentially millions - of people hearing your story.
The terrific thing
about this is that when people hear or read about you in the media,
you immediately get that aura of credibility and reliability.
People assume that you or your product must be good, legitimate
and reputable because the media must have already checked you out.
You're probably thinking: "OK, I've heard all this before. You're going to tell me that all I need to do is send out a press release and all of a sudden the press is going to be beating down my door. Well - I've tried it, and it ain't that easy!"
Guess what? You're absolutely right. We all know that getting press is probably the best thing that can happen to our businesses. But getting that press is just plain tough.
And you, of course, already know that 90% of the news you see originated in the form of a press release. It's also true that just about every huge business success that started as a small enterprise owes a big part of its success to the news media.
Why, then, is it so damn hard to "get ink"?
and reporters are busy people. Heck, any editor or reporter facing
extremely demanding deadlines knows that "busy" is a gross understatement.
Can you imagine what it's like when editors come face-to-face with stacks of a few hundred news releases everyday? About how many seconds do you think they give each one?
And after they give it 2 seconds, and then quickly decide that it's "not a story" - where do you think it goes?
That's right - straight to the trash bin.
History and experience have proven that in order to get news coverage, you need to send a press release that stops that editor dead in his tracks. You need to send a news release that will grab him by the throat, make his heart beat a little faster, and make him shout out, "Now that's a story!"
other words, you need to send a news release that is, well – trash
How to Write Trash Proof News Releases
At this point you're probably thinking: "That's great, Matt and Kevin. It's easy for you to say that the news release needs to be trash proof. You've been in the national media before - so what? How does that help me?"
know what? It doesn't help you one damn bit.
As for me, I've just been really lucky. I know a guy, though, that didn't have the luxury of relying on luck. A guy who has sent out over a million news releases and knows exactly what works and what doesn't.
name is Paul Krupin and for years he's been the foremost PR and Media
Consultant, with over 2,000 clients. He's probably sent out more news
releases and had more PR success stories than anyone I've ever
you might have guessed, he’s also the media expert who helped
Jeff DeLong achieve his phenomenal success.
Krupin knows how to “get ink”. And I'm not the only one who believes
this. Check out what Charles Pappas of Yahoo said:
how does Paul do it? Well, I'll let Shel Horowitz answer that question:
More importantly, Paul can teach anyone how to create trash proof news releases through his simple, step-by-step approach. Just take a look at what Paul shows you In his book, “Trash Proof News Releases” ….
I can almost hear you saying, “Okay, I know I can get a million dollars
worth of publicity from learning all this from 'Trash Proof News Releases'
– but what’s it going to cost me?”
almost won't believe this. When Paul first told me he was going to let
us sell the book for $37, I was floored. He could easily get
ten times that much for this information. The information contained
in this book could literally turn any ordinary company into a booming
you wonder, why is Paul giving away all this valuable information for
just $37? Well, Paul gave me the answer himself. He expects to get a
lot of publicity by selling this book at such an affordable price, and
that will in turn get him more consulting clients whom he charges a
minimum of $2,000 per hour.
line is, for a few bucks more than the price of a movie for two (with
popcorn and soda), you can get your hands on the secrets that would
mean truckloads of hot leads, sales that would make your head
spin, a surge of cash flowing into your business, and first-rate
recognition for you and your product that money just can't buy.
The way I see it is, you could buy "Trash Proof News Releases" and do absolutely nothing with it. Or you could buy it and use all the secrets for getting publicity that have never been revealed before. I recommend that you get your hands on the book and try it now.
During the few minutes you spend reading this letter, let yourself contemplate this -- Is it worth doing business anymore without the publicity strategies that "Trash Proof News Releases" can give? Since you are obviously interested in taking your business to the highest level, shouldn't you own this book now?
If you’re ready to turn your business around….to stop wasting advertising dollars and start getting the free publicity that your business deserves and needs, ‘Trash Proof News Releases” is absolutely indispensable. So many others think so - why not just try it?
Let Trash-Proof News Releases show you how to “get ink” in the national and international media while your competition is still dreaming about maybe some day showing up in the Podunk Times!
is absolutely no way you can lose – except by not taking me up
on this offer. I personally guarantee that
, will be in the news in the next 45 days or less - guaranteed.
you do not get the publicity you want, or if for any reason you don’t
feel that this is the most impactful, eye-opening, sales-generating
book you’ve ever read, simply tell me and I’ll issue you a 100% refund
Give it a try risk-free - you can view Trash-Proof
News Releases right over the web, and your private access information
will be emailed to you instantly.
You’ll be amazed at how simple and easy it is to apply all of Paul’s
techniques. “Trash Proof News Releases” will allow you to begin immediately
–even as soon as 10 minutes from now.
You can lose a lot of money with the wrong news release. But you can’t
lose when you accept this no-risk offer. If, after reading this book,
you are not convinced that this is going to take your business to the
highest level, I’ll refund your money immediately.
P.P.P.S. (last one, I promise): Altogether there are hundreds of ways you can promote your business and add to your bottom line. Don’t you owe it to your business to learn the most powerful and inexpensive publicity strategies that can dramatically impact the growth of your business? Discover all of Paul’s secrets and watch your business take off!